As seen in Nutrition Industry Executive
Ask any athlete or weekend warrior what is the most important need for sports nutrition, and you may be surprised to hear it's recovery. Recovery is the ability to recharge and hit the refresh button after a vigorous workout. The recovery state stays with you long after the workout.
Annie Eng, CEO of HP Ingredients, says:
"Being able to fuel the muscles post workout is just as important as doing so before one starts the physical activity...this concept is a meaningful one that has been evolving over the years.
Primarily, the most significant evolutionary point in sports nutrition is ingredients that enhance post-exercise and post-play recovery,” she noted. “This area is relatively new compared to ingredients that promote muscle building or extend endurance.”
HP Ingredients (Bradenton, Florida) has a signature ingredient that can help promote muscle health and recovery, attributes that consumers are more widely seeking.
LJ100 Tongkat Ali is a water extract standardized to 40 percent glyco saponins, and greater than 22 percent eurypeptides,” explained Eng. “LJ100 is the only clinically proven tongkat ali extract for sports nutrition benefits. Clinical human studies show that LJ100 supplementation aids in creating a favorable anabolic state (building up), while suppressing catabolic state (breaking down); this enhances performance. In tandem, LJ100 supplementation has been shown to increase fat free mass and decrease body fat, and increase muscle strength and size as well as endurance.”
Other highlights from the article:
- In 2016, the sports nutrition and weight-loss market hit the $37.5 billion mark and it is estimated to grow at more than 7 percent per year over the next five years.
- The sports nutrition market is one that continues to present plenty of promise and opportunity—especially as it transforms into “active nutrition.”
- There is a need for high-quality, rigorous clinical studies with well thought out endpoints. LJ100 fulfils that need.
Concerns & Innovation
When products in the sports nutrition space are being designed for consumers, manufacturers and suppliers have to tackle a number of concerns.
- Does it work?
- What is my cost per dose?
- Is it safe?
- Is it natural?
For these questions and more, please contact us:
For More Information:
HP Ingredients, www.hpingredients.com